01
GTM Studio workflows
Signal-triggered plays built and documented: who gets alerted, what the enrichment adds, which sequence fires, what happens if nobody touches it in 48 hours.
ZoomInfo GTM Studio
You are already paying for ZoomInfo. Make the team use it.
ZoomInfo is usually one of the largest lines in the GTM budget and one of the least used. GTM Studio changed what the platform can do: workflows, intent, Copilot, data governance in one place. But a licence is not an implementation. We build the workflows, wire them to the CRM, and get the seats actually used.
Plain English
What GTM Studio is
GTM Studio is ZoomInfo's workflow and orchestration layer sitting on top of its data, intent and Copilot products. It watches for accounts showing behaviour worth acting on, enriches and scores them against your ICP, and pushes plays into the CRM and sequencers your reps already live in. It is the difference between owning a database and running a signal-driven motion on top of one.
What we build
How we work with ZoomInfo GTM Studio
Built in your environment, under your account, documented as it ships.
02
Intent & buying-committee signals
Topic intent, website visitors, Scoops, hiring and funding events mapped to your ICP and scored, so reps chase the accounts that are moving rather than the ones on the list.
03
CRM enrichment & governance
ZoomInfo to Salesforce or HubSpot done once, properly: field mapping, deduplication, refresh schedules, and rules that stop enrichment overwriting what your reps know.
04
Copilot adoption
Copilot in the rep's daily workflow (account summaries, recommended accounts, prospecting queues) with enablement so it is used after week two.
05
Routing & territory logic
Signals landing on the right owner. Territory, segment and round-robin rules built into the routing so nothing sits unassigned.
06
Outbound & orchestration
ZoomInfo data and intent driving sequences in Outreach, Salesloft, Apollo or Instantly. Where it makes sense, this is orchestrated alongside Clay rather than against it.
How we implement it
From audit to a system that keeps running
01
Licence & usage audit
What you pay for, what is switched on, what nobody logs into. We look at seat usage, credit burn, CRM data quality and the plays already running.
02
ICP & signal design
Your ICP defined in ZoomInfo's own filters and scoring, so intent and recommendations are measured against something real.
03
Build & integrate
Workflows, enrichment, routing and sequencer handoff built and documented in your instance.
04
Enablement & reporting
Rep and manager training, plus reporting a CRO can take to a board: sourced pipeline, coverage, response rates, and cost per opportunity against the licence.
Questions
ZoomInfo GTM Studio, answered
GTM Studio is ZoomInfo's workflow and orchestration layer that sits on top of its data, intent and Copilot products. It watches for accounts showing behaviour worth acting on, enriches and scores them against your ICP, and pushes plays into the CRM and sequencers your reps already use. It turns owning a database into running a signal-driven sales motion on top of one.
Also from us
The rest of the stack
Clay engineering
Clay
Clay workflows, intent signals, CRM enrichment and the outbound campaigns that run on top of them. Built and maintained inside your stack.
Claude for GTM
Claude
Claude as an engineering layer across your GTM stack: research, qualification, message generation and internal agents your team can trust.